Google Ad Planner is one of my favorite free media planning tool that can help Advertisers find which websites their target audience visits to make better-informed advertising decisions. Since the Google AdWords team recently redesigned the user-interface to facilitates research, it prompted us to write this article for you. Unlike other 3rd party non-Google tools, you can display data using a combination of demographics, geography, Google Search keywords and commonly visited sites.
This is one of the first full articles I will write on promotion strategies, make sure to bookmark this site for further reference!
Using Google Ad Planner as Publishers and Bloggers
Google Ad Planner is rather limited for publishers (website owners, webmaster, bloggers, etc.), there is a variety of other tools for their purpose but here we will show you that you should not completely ignore this tool.
You can use this advertiser tool to can gain some valuable information which can help you better position your website, frame your target audience and know who your competitors are. Therefore, we will split this article in two sections:
- Audience Targeting and Profiling: Who is your audience? I mean, really, their age, gender, income, etc...
- Competitive Analysis: Who are your competitors? We like to call them related sites.
As example to guide you through this, we will be using Digg.com since it is a very popular platform aimed at technology geeks. Disclaimer: The following is not intended to be a full or professional analysis of Digg's marketing position. The data represented are estimates and may change by the time you read this article.
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