Promotion Strategy

Today, we received a Valentine's Day card from Google! With a $100 AdWords Coupon and a QR Code!

It seemed to have been sent to Canadian AdSense Publishers judging from the generic salutation on the envelope and a quick search on Twitter. Google has decided to show some love with this little card which includes a CAD$100 AdWords coupon code which will depreciate into a CAD$75 one the 5th of March to finally expire on March 31st 2010. To get started, the card and the QR Code leads us to www.google.ca/ads/abondance ("abondance" for abundance in English) read more »

When promoting your website, you may lose yourself in the details, such as advanced search engine optimization techniques or detailed statistics. In such case, you need a high-level strategy for your website promotion if you have not created one yet. read more »

Google Ad Planner is one of my favorite free media planning tool that can help Advertisers find which websites their target audience visits to make better-informed advertising decisions. Since the Google AdWords team recently redesigned the user-interface to facilitates research, it prompted us to write this article for you. Unlike other 3rd party non-Google tools, you can display data using a combination of demographics, geography, Google Search keywords and commonly visited sites.

This is one of the first full articles I will write on promotion strategies, make sure to bookmark this site for further reference!

Using Google Ad Planner as Publishers and Bloggers

Google Ad Planner is rather limited for publishers (website owners, webmaster, bloggers, etc.), there is a variety of other tools for their purpose but here we will show you that you should not completely ignore this tool.

You can use this advertiser tool to can gain some valuable information which can help you better position your website, frame your target audience and know who your competitors are.  Therefore, we will split this article in two sections:

1. Audience Targeting and Profiling: Who is your audience? I mean, really, their age, gender, income, etc...
2. Competitive Analysis: Who are your competitors? We like to call them related sites.

As example to guide you through this, we will be using Digg.com since it is a very popular platform aimed at technology geeks.  Disclaimer: The following is not intended to be a full or professional analysis of Digg's marketing position. The data represented are estimates and may change by the time you read this article. read more »

No, we are not "launching" yet. Today is a milestone as netParticles our web design and development phase is complete and we will start writing and publishing content as opposed to tinkering and finalizing its design and code.

Over the last two months, we have carefully planned and designed this site as a platform to effectively keep you up to date on the latest development in website promotion and marketing. You might wonder how a brand new blog provide website promotion tips for established sites. The answer lies within our experienced professional who will put their writing skills by materializing their knowledge and insights.

Only the Web Design and Development phase is complete? Why don't we simply "launch" as a first post? In our opinion, a successful blog launch and establishment can be broken down into five distinct phases:

1. Business Plan: Define the purpose of your site, its main audience, its content scope.
2. Web Design and Development: Design the user interface, code the page and customize your content management system.
3. Pillar Content Writing: Create a few outstanding articles that will draw new visitors to your website.
4. Official Launch and Promotion: Launch a promotion and marketing campaign to let the world know about your blog.
5. Continuous Growth: Feed your reader base by writing at a regular schedule and act on the comments you receive.

This is a rough model on which we will expand on in one of our upcoming posts.

On writing this we have consulted from our own experience but we would also like to highlight these external links which could be useful to you. read more »