Search Engines & SEO

Posts on the web search engine industry as well as on search engine optimization (SEO) and marketing.

Google Valentine's Day Card Received with $100 AdWords Coupon Code!

Google Valentine's Day Card Received with $100 AdWords Coupon Code!

Today, we received a Valentine's Day card from Google! With a $100 AdWords Coupon and a QR Code!

It seemed to have been sent to Canadian AdSense Publishers judging from the generic salutation on the envelope and a quick search on Twitter. Google has decided to show some love with this little card which includes a CAD$100 AdWords coupon code which will depreciate into a CAD$75 one the 5th of March to finally expire on March 31st 2010. To get started, the card and the QR Code leads us to www.google.ca/ads/abondance ("abondance" for abundance in English) read more »

Google Unveils Google "Caffeine": Improves Search Indexing, Speed and Accurary

Google Unveils Google "Caffeine": Improves Search Indexing, Speed and

In response to the new threats in the search industry from Facebook's real-time search, Twitter Search and Bing, Google has unveiled a secret project they worked on for some time: A next-generation search engine.

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.

Although some sites such as Mashable claim to test several aspects of this Google 2.0 (if we can call it this way) but only received criticism for over-analysis. As Matt Cutts, Principal Engineer at Google mentioned on his blog, the main focus is the back-end code: read more »

How-to Use: Bing Webmaster Center Tools

Teaser Image for How-to Use: Bing Webmaster Center Tools

Previously, we showed you how-to submit your sitemap to Bing without giving you much detail about the full range of features from Bing Webmaster Center Tools. This web application from Bing (Microsoft) was designed to address important questions from webmasters, such as whether your website has been indexed or blocked by Bing or if there are website crawling issues.

In other words, Bing Webmaster Center Tools gives a look to make sure that your website is working well with Bing's MSNBot (The Bing web crawler, a program that scans websites and indexes their content, such as text, documents, images, and links, for searching). read more »


How to: Submit your Sitemap to the Top 5 Places Where They Need to Be

Teaser Image for How to: Submit your Sitemap to the Top 5 Places Where They Need

If you are looking to submit your URL because you just launched a new site, you might have a bit more work to do today than in the past. Search engines have evolved and even collaborated on some standards to facilitate their job of indexing the web.

You now have to do more than to submit a single URL and have the crawler do the rest (you can do that but it does not guarantee your important pages will be found.  There are five places where you need to submit your Sitemap (no time and know how to ping? jump to the summary):

  1. Google - The top search engine with roughly 65% market share
  2. Bing - From Microsoft, formerly MSN and Live, will soon own 25% of the search market share
  3. Yahoo! - Still an important player while it is being replaced by Bing
  4. Ask.com - With 2.5% market share, still an important search engine
  5. Moreover - a premier provider of real-time news and business information on the Web (serves many Fortune 500 companies)

We assume you have already created your sitemap using your content management system or a Sitemap generator and that you are ready to send it out to lead the web crawlers to your page. read more »

HOW-TO: Use Six Essential SEO Techniques to be Search Engine Friendly

Teaser Image for HOW-TO: Use Six Essential SEO Techniques to be Search Engine Fr

Previously, we have seen how you can removed unwanted pages from Google, now we will hit the main topic of this website (promotion) and show you six essential SEO Techniques that will put you in good terms with search engines and get listed!  Search Engine Optimization (SEO) is a gray area for webmasters since there are many conflicting information and unproven methods. Thankfully, there are a set of SEO Techniques that do not fall in this gray zone since they have repeatedly been proven to create significant improvements to your search engine visibility. read more »

10 AdSense Alternatives to Make Money Online through Pay Per Click (PPC) Advertising in 2009

Teaser Image for 10 AdSense Alternatives to Make Money Online through Pay Per Cl

One of my friends never got accepted to Google AdSense.  This prompted me to write an up-to-date List of AdSense Alternatives, here we are limiting ourselves to Pay Per Click (PPC) Advertising Networks since Cost Per Mile ones often have higher requirements.

These alternatives to Google AdSense are being listed from a publisher's perspective. Advertisers will always have an option to display advertising on several ad networks as opposed to publishers with limited ad space.

Why another List?

There may be many lists available but many are outdated or try too hard by giving anecdotal evidence as review. There are a wide array of industries and niches and judging the performance of an ad network based on a single view would be flawed. Therefore, we made a list based on popularity as we can logically assume that the more an ad network is being visited, the more advertisers they have and the higher the payout can be due to the increased competition. read more »

100,000 Invitations to Google Wave on September 30th

Google Wave Screenshot

On Monday morning, Google has announced that 100,000 invitations to Google Wave will be sent on September 30th. Announced on May 28th at the Google I/O Conference, Google Wave will be a game-changer or that might replace email over time. But as Mashable reports:

"While it looks and feels like email in many ways, its unique hybrid of realtime and message-based communication takes some getting used to. Using applications in-wave, editing other people’s messages, and integrating robots into your conversations are going to confuse and even scare people."

So signup to be notified when it is ready before it is too late. read more »

HOW TO: Quickly Remove Your Unwanted Links from Google's Search Results

Weed Out Broken and Unwanted Links

In the past, requesting a page to be removed from Google was a long and untracked process where you had to send a request by using a feedback form. Since 2007, Google has rolled out an new set of tools to speed up the URL removal process on domain names you control through Google Webmaster Tools.  As not many people know about this process, here is a quick how-to to avoid your website promotion efforts to result in a 404 from Google.

Why Proactive Link Checking of Google Search?

Links is the technology that makes web as we know it, but as the Internet, your site may evolve fast.  Through this, there may be human-errors or required changes that may cause unwanted or broken links to be displayed in a Google Search of your site's content.

Dead links can negatively impact your website's promotion and brand in several ways: read more »

Google Reader Social Update, A Step Towards Google Wave?

Teaser Image for Google Reader Social Update, A Step Towards Google Wave?

Over the last year, Google has been receiving increased pressure to become a real-time search engine, something like Technorati and Twitter.  They certainly have the lead in public content search (and advertising) over the Internet but a threatening amount of private and user information have started to surface behind the great wall of Facebook.  Research publications strongly people often rely on word of mouth or recommendations from other people to make their decisions. Although, Google's core strength is search (and lots of math), there is a lot of progress to be done on the social front.

A few hours ago and as reported by TechCrunch and Mashable, Google Reader received a significant upgrade which allowed following, liking and people searching.  You are not the only one to automatically see the link to Twitter and Facebook.  However, they seem to have set the default sharing method to public while offering the option of sharing only between friends.  In the past they have enabled a feature that allowed sharing but was unfortunately set to share by default to selected groups which may not have granted the best success.

A few points of criticism can already be made: read more »

How to Research Two Strategic Marketing Essentials with Google Ad Planner

How to Research Two Strategic Marketing Essentials with Google Ad Planner

Google Ad Planner is one of my favorite free media planning tool that can help Advertisers find which websites their target audience visits to make better-informed advertising decisions. Since the Google AdWords team recently redesigned the user-interface to facilitates research, it prompted us to write this article for you. Unlike other 3rd party non-Google tools, you can display data using a combination of demographics, geography, Google Search keywords and commonly visited sites.

This is one of the first full articles I will write on promotion strategies, make sure to bookmark this site for further reference!

Using Google Ad Planner as Publishers and Bloggers

Google Ad Planner is rather limited for publishers (website owners, webmaster, bloggers, etc.), there is a variety of other tools for their purpose but here we will show you that you should not completely ignore this tool.

You can use this advertiser tool to can gain some valuable information which can help you better position your website, frame your target audience and know who your competitors are.  Therefore, we will split this article in two sections:

  1. Audience Targeting and Profiling: Who is your audience? I mean, really, their age, gender, income, etc...
  2. Competitive Analysis: Who are your competitors? We like to call them related sites.

As example to guide you through this, we will be using Digg.com since it is a very popular platform aimed at technology geeks.  Disclaimer: The following is not intended to be a full or professional analysis of Digg's marketing position. The data represented are estimates and may change by the time you read this article. read more »

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