Useful Tools

Previously, we showed you how-to submit your sitemap to Bing without giving you much detail about the full range of features from Bing Webmaster Center Tools. This web application from Bing (Microsoft) was designed to address important questions from webmasters, such as whether your website has been indexed or blocked by Bing or if there are website crawling issues.

In other words, Bing Webmaster Center Tools gives a look to make sure that your website is working well with Bing's MSNBot (The Bing web crawler, a program that scans websites and indexes their content, such as text, documents, images, and links, for searching). read more »

TweetLater (TweetLater.com) sounds like any other Twitter automated or scheduled tweeting web applications but do not let the name fool you.  It could be considered as one of the most valuable tool for any Twitter Power User.  We could even go as far as to say it is an essential Twitter timesaver.

This review is on TweetLater's free version, we will blog about the professional version in other posts not to divert from the main objective.

Making Twitter Marketing Easier

Social Network Marketing requires a much higher investment in time than other marketing initiatives.  The cost of the tools and ads are minimal compared to online advertising campaigns but building the relationships on social networks like Facebook, Twitter and FriendFeed could go up as to require a dedicated resource for monitoring and responding. read more »

In the past, requesting a page to be removed from Google was a long and untracked process where you had to send a request by using a feedback form. Since 2007, Google has rolled out an new set of tools to speed up the URL removal process on domain names you control through Google Webmaster Tools.  As not many people know about this process, here is a quick how-to to avoid your website promotion efforts to result in a 404 from Google.

Why Proactive Link Checking of Google Search?

Links is the technology that makes web as we know it, but as the Internet, your site may evolve fast.  Through this, there may be human-errors or required changes that may cause unwanted or broken links to be displayed in a Google Search of your site's content.

Dead links can negatively impact your website's promotion and brand in several ways: read more »

Google Ad Planner is one of my favorite free media planning tool that can help Advertisers find which websites their target audience visits to make better-informed advertising decisions. Since the Google AdWords team recently redesigned the user-interface to facilitates research, it prompted us to write this article for you. Unlike other 3rd party non-Google tools, you can display data using a combination of demographics, geography, Google Search keywords and commonly visited sites.

This is one of the first full articles I will write on promotion strategies, make sure to bookmark this site for further reference!

Using Google Ad Planner as Publishers and Bloggers

Google Ad Planner is rather limited for publishers (website owners, webmaster, bloggers, etc.), there is a variety of other tools for their purpose but here we will show you that you should not completely ignore this tool.

You can use this advertiser tool to can gain some valuable information which can help you better position your website, frame your target audience and know who your competitors are.  Therefore, we will split this article in two sections:

1. Audience Targeting and Profiling: Who is your audience? I mean, really, their age, gender, income, etc...
2. Competitive Analysis: Who are your competitors? We like to call them related sites.

As example to guide you through this, we will be using Digg.com since it is a very popular platform aimed at technology geeks.  Disclaimer: The following is not intended to be a full or professional analysis of Digg's marketing position. The data represented are estimates and may change by the time you read this article. read more »