Website Optimization

Posts with tips and tools to improve the performance of your website from a promotions and marketing point of view (e.g.: search engine rankings, traffic and conversion increase) but also from a technology one (e.g.: decrease load time and costs).

How-to Use: Bing Webmaster Center Tools

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Previously, we showed you how-to submit your sitemap to Bing without giving you much detail about the full range of features from Bing Webmaster Center Tools. This web application from Bing (Microsoft) was designed to address important questions from webmasters, such as whether your website has been indexed or blocked by Bing or if there are website crawling issues.

In other words, Bing Webmaster Center Tools gives a look to make sure that your website is working well with Bing's MSNBot (The Bing web crawler, a program that scans websites and indexes their content, such as text, documents, images, and links, for searching). read more »

HOW-TO: Use Six Essential SEO Techniques to be Search Engine Friendly

Teaser Image for HOW-TO: Use Six Essential SEO Techniques to be Search Engine Fr

Previously, we have seen how you can removed unwanted pages from Google, now we will hit the main topic of this website (promotion) and show you six essential SEO Techniques that will put you in good terms with search engines and get listed!  Search Engine Optimization (SEO) is a gray area for webmasters since there are many conflicting information and unproven methods. Thankfully, there are a set of SEO Techniques that do not fall in this gray zone since they have repeatedly been proven to create significant improvements to your search engine visibility. read more »

HOW TO: Quickly Remove Your Unwanted Links from Google's Search Results

Weed Out Broken and Unwanted Links

In the past, requesting a page to be removed from Google was a long and untracked process where you had to send a request by using a feedback form. Since 2007, Google has rolled out an new set of tools to speed up the URL removal process on domain names you control through Google Webmaster Tools.  As not many people know about this process, here is a quick how-to to avoid your website promotion efforts to result in a 404 from Google.

Why Proactive Link Checking of Google Search?

Links is the technology that makes web as we know it, but as the Internet, your site may evolve fast.  Through this, there may be human-errors or required changes that may cause unwanted or broken links to be displayed in a Google Search of your site's content.

Dead links can negatively impact your website's promotion and brand in several ways: read more »


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